Madelyn Duhon

Madelyn Duhon

Madelyn Duhon, who graduated from the Manship School of Mass Communication last week, wins the award for best reporting on a Social Media News Challenge project.

Duhon flew to Cambodia this week to start a six-month internship with the World Wildlife Federation.

Her Social Media News Challenge project was a partnership with the Louisiana Wildlife Federation, using social media to report about efforts to restore and protect Louisiana’s coastline.

Manship School Dean Jerry Ceppos, one of the judges of the students’ reporting, said, “Maddie’s final report was peppered with links as well as photos of her work on Storify and Facebook—which nicely supported her contention that the Web in general and social media in particular could raise awareness about coastal restoration. Just to prove the point, she shared analytics: Her Facebook posts reached more than 550 people, with almost 100 likes; her Storify feeds reached more than 70 people. Maddie verified, and then shared, the undeniable fact that social media is a viral route to educating and energizing people.”

Judges also praised Duhon’s strong March report about a month into her project, which also was detailed and well-illustrated.

Duhon wins a $1,000 award for her reporting, in addition to the $4,000 grant she won in February.

In an email from Cambodia, Duhon said she is working as Communication Assistant for WWF in Phnom Penh. She will provide public relations support for WWF events and efforts in such areas as dam advocacy, dolphin conservation and reintroduction of tigers to Cambodia (a great fit for an LSU grad). She also will contribute interviews, photos and stories to WWF print products and work on social media strategy and the website.

knight-logo-300The Social Media News Challenge is funded by a grant from the Knight Foundation. Earlier awards to Wilborn Nobles III and Elbis Bolton recognized their POWER app as the most successful and riskiest project.

Students may apply for another round of grants in the fall. Interested students should contact Steve Buttry: stevebuttry (at) lsu (dot) edu and read Will Glass’ advice on applying for a grant.

A screen shot illustrating Madelyn Duhon's final Social Media News Challenge report.

A screen shot illustrating Madelyn Duhon’s final Social Media News Challenge report.