I set out to educate Louisiana publics about coastal restoration and to increase their active support for coastal restoration by informing and motivating followers on conservation issues, building a more connected community via social media.
My project of course encountered unanticipated changes throughout this semester. I live tweeted three Coastal Protection and Restoration Authority public meetings about the coastal master plan. I was going to write a blog post about each meeting, but ended up doing one long blog post summarizing all three meetings. The first meeting I live-tweeted and included relevant news stories in the final storify, but by the third meeting I found it beneficial to include quotes from the public comments.
I also added attending LSU’s Coastal Sustainability Studio brown bag lectures and writing blog posts about them. I wrote a blog post about marsh restoration in New Orleans at the Jean Lafitte National Historical Park and Preserve, featuring Keith Bowers, landscape architect & restoration ecologist.
It gained a lot of social media traction, pictured below.
Read my final blog post about using science to guide restoration featuring Chief Scientist at The Water Institute of the Gulf Denise Reed here.
Another component of my project was to encourage Louisiana residents to share why Louisiana is important with a hashtag campaign. I ended up directly messaging and emailing people for their responses to effectively compile the information.
I also attended Coastal Day at the legislature and live-tweeted the event.
The following status were scheduled and posted on Facebook as my final attempt to obtain engagement from Louisiana publics. The posts reached more than 550 people and gained almost 100 likes. Unfortunately no one commented their opinions on the statuses.
My project engaged the community by encouraging twitter and Facebook followers to share their opinions. Every post or tweet encouraged this through the use of a hashtag or to simply comment on the post. I also reached out personally to people to get their opinions to share.
Social media outlets I used included: Twitter, Facebook posts, Storify, WordPress, and email blasts.
I learned a lot about coastal issues in Louisiana from various perspectives and improved my live-tweeting skills. I also learned it is difficult to get people to participate in hashtag campaigns. It requires a personal touch. I also think an incentive or giveaway would have helped. Those who I individually emailed responded with encouragement & excitement about my project. I was excited to see how much attention some of the blog posts received.
I think my project was successful because there is a lot of information and stories available on the web that weren’t there before. One roadblock I faced was when I had an idea, often there were campaigns or infographics that were professionally done because they had more time and access to information.
The final products of four individual storify feeds reached more than 70 people.