Since being awarded the Manship Knight Grant, my partner DeJa Smith and I have had many strategic meetings to solidify the details that would transition our project from idea to reality. We’ve set up an Instagram: @theebonyproject, a Twitter:@projectebony and a YouTube account: #theebonyproject. We use these social media platforms to promote our message of unity at LSU and to advertise our events. So far we’ve completed one out of three events. The final two events are scheduled to take place in fall of 2015.
For our first event we wanted to create a fun atmosphere to allow our target audience (LSU students) the chance to get to know us and get a feel for what the project is about. After several nights of throwing around ideas, we decided to host a BBQ featuring free food. We thought this would be the perfect way to get students together to talk about the issues of race while searching for solutions.
We knew if we wanted this event to be successful, we would need help. We then partnered with LSU’s Nu Psi chapter of Alpha Phi Alpha fraternity, who agreed to let us host our BBQ at their frat house on campus. Next we made fliers and posted them to social media to promote our event. We also printed fliers that we passed out during a table sit in front of the LSU student Union.
On the day of the event we were pleased to see a huge turnout of people eager to learn about #theEBONYproject. We explained the history behind the project and our current vision for the future to everyone in attendance. We asked them to tweet their answers using the hashtag #theEBONYproject to a question we had previously put on Twitter. However, we found that we quickly needed to revise our approach when we noticed little responses to our question. We then decided to make the process more personal by going to people for face-to-face interviews. We recorded their responses and uploaded them to our YouTube page. Toward the end of the event we passed out t shirts with our logo and social media sites on them to the students there as a reminder of who we are and what we stand for.
Overall, our first event was a success. We had a huge turnout of different races of people. We got people talking about our cause while making them aware of our presence on campus. Due to the success of the BBQ, we have even higher expectations for the fall.
Check out our YouTube channel to get a glimspe of #theEBONYproject ‘s first event.