Name: Joseph Giglio

Sponsor: Dr. Hyojung Park

Category: LSU News

Proposal: KLSU Radio maintains a healthy digital presence with over 10,000 followers combined via social media’s three primary channels: Facebook, Twitter and Instagram. However, organic reach does not have the same effect that it possessed a year ago. The spring semester is critical to LSU’s student radio station. Numerous promotions like Buku Fest and Jazzfest ticket giveaways occur both on air and off air via social media. KLSU reached over 15,000 people when it posted news related to these contests. This “news” included: Top-40 countdowns, KLSU DJs’ custom playlists, concert reviews. The KLSU Spring Fundraiser, which raises money to help KLSU maintain its radio wavelengths and possibly expand them, marked the most successful fundraiser ever for that station. As Social Media Coordinator, I used our channels to send out links containing donation links. KLSU witnessed the most online donations ever; simply put, more people would be exposed to KLSU and its efforts if we could promote our posts. Receiving the Knight Grant would allow us to reach wider audiences and raise the awareness levels of KLSU.

Social Media: KLSU has over 10,000 followers on its social media channels; however, the station could reach many more social media users and attract them to KLSU’s virtual brand community. Engaging more potential followers utilizing interactive language would not only significantly aid KLSU’s efforts to raise money and increase radio wavelength, but overall awareness levels would raise and establish new relationships with music loves and college radio enthusiasts. Scheduled posts on Facebook and Twitter via Hootsuite would include direct links to donating money and access to online audio streaming. Using hashtags like #collegeradio, #LSU, #fundraiser and other applicable hashtags would allow for the station to gain social media followers who are inclined to helping us achieve the most succesful KLSU Spring semester yet.